• Co-founded the University of Toronto Mississauga's first Marketing Association, establishing a new student organization focused on marketing education and community.

• Pitched the concept to peers and stakeholders, securing strong early traction and validating demand for a dedicated marketing club.

• Build and recruit the initial team, generating 100+ expressions of interest within 24 hours of launch.

• Lead early-stage planning, including brand development, positioning, and launch strategy for the 2026 rollout.

• Drive student awareness and sign-ups for Riipen's internship platform and IBM SkillsBuild learning programs across Canadian post-secondary institutions.

• Create and distribute promotional content targeting university and college students through social and in-person channels.

• Act as a campus-facing brand representative, fielding questions and converting interest into registered users.

• Support growth and go-to-market efforts for an AI hiring platform that adds structure, alignment, and bias detection to recruitment workflows.

• Develop content and positioning materials targeting HR and talent acquisition audiences across English and French Canadian markets.

• Contribute early-stage user insights to sharpen product messaging and outreach strategy.

• Designed and distributed monthly newsletters to 2,500+ students, maintaining consistent open rates and strengthening community-wide communications.

• Coordinated multi-platform content campaigns across social media channels, growing engagement and increasing visibility for council initiatives.

• Represented the council at campus events and recruitment drives, engaging students directly to grow membership and raise awareness.

• Planned and executed 4+ events with 100+ attendees each, overseeing logistics, vendor coordination, promotion, and on-site delivery.

• Interviewed 20+ team members, equipping them with messaging, resources, and tools to execute campaigns consistently.

• Developed audience-specific marketing materials and managed campaign timelines to ensure consistent execution across initiatives.

• Recognized as first recipient of 'Eagle of the Month' for the 2025–2026 year, acknowledging leadership, accountability, and impact.

• Design a 12-month marketing and content strategy aligned with lead generation and growth objectives for a bilingual English-French consulting firm.

• Create conversion-focused landing pages and website wireframes, supporting product launches. • Build and maintain a full brand kit, including logo, color palette, typography, and usage guidelines.

• Collaborate with backend developers to implement website improvements and launch campaigns.

• Supported the planning and promotion of large-scale, award-winning events across North America at one of Canada's leading sports event production companies.

• Executed on-site field marketing at Dragon Boat Festival and SuperPower 5K, engaging live audiences of 1,000+ attendees at each event.

• Managed 3,000+ contacts in HubSpot CRM, executing targeted email campaigns and tracking engagement to optimize outreach performance.

• Researched key audience segments — including marathon and endurance athletes — to sharpen campaign messaging and improve conversion outcomes.

• Lead marketing efforts to support onboarding of 4,500+ new students, developing and executing materials to effectively introduce and position the school experience.

• Design and edit website content, ensuring a clear, engaging, and user-friendly experience for incoming students.

• Create promotional graphics and visual assets aligned with brand guidelines to support campaigns across digital platforms.

• Develop and execute a social media strategy, including launching and growing the organization's Instagram presence from the ground up.

• Boosted Instagram engagement by 100% through a refreshed content strategy, new graphic formats, and a more consistent publishing cadence.

• Wrote SEO-optimized blog content that improved organic traffic and strengthened the brand's long-term search visibility.

• Designed and executed a full digital marketing strategy that overhauled the brand's online presence and laid the groundwork for sustained growth.

• Led a team of 8+ to plan, coordinate, and deliver 200+ marketing assets across web, social, email, and in-person channels, achieving 100% on-time delivery.
• Managed content calendars, campaign timelines, and cross-functional deliverables, aligning messaging across 12+ internal stakeholder teams.
• Supported 30+ on-campus events end-to-end, coordinating promotion, logistics, on-site coverage, and post-event follow-up.
• Overhauled newsletter strategy — redesigning layout, tone, and distribution — resulting in measurable improvements in open and click-through rates.
• Maintained organized marketing asset libraries and project documentation to enable seamless team access and operational continuity.

Check out my portfolio!