Digital Strategy & Content Optimization for FWE Media

To assess and enhance FWE Media’s digital presence by auditing current platforms and performance, analyzing key competitors, and recommending actionable improvements and delivering a research-driven content strategy that improves engagement, reach, and growth potential across social media platforms.

Restaurant Lead Generation System Development

FWE Media aims to expand its client base by targeting restaurant businesses effectively. The project involves identifying and researching potential restaurant clients, analyzing current outreach strategies in the market, and developing a comprehensive lead generation and outreach system. This system should be tailored to meet the specific needs of FWE Media and its target audience. The project will provide learners with an opportunity to apply their knowledge of market research, data analysis, and digital marketing strategies. The goal is to create a streamlined process that can be implemented immediately to enhance FWE Media's client acquisition efforts. The project will focus on understanding the competitive landscape, identifying key decision-makers within target businesses, and crafting personalized outreach strategies.